Privacy Policy

Effective Date: June 30, 2025

Welcome to Newparts.com’s Privacy Policy. At Newparts.com, we are committed to protecting your privacy. We use the information you share with us to provide the best possible service while safeguarding your personal data. This Privacy Policy outlines what personal information we collect, how we use it, how we protect it, and your rights and choices regarding that information.

This Privacy Policy is maintained by Newparts, Inc., the parent company and operator of Newparts.com.

1. Collection of Personal Information

We collect personal information when you interact with our website or services. This includes:

Information you provide, such as your name, email address, phone number, billing/shipping address, and payment details
Information submitted through forms, chat, or order notes
Automatically collected data, such as your IP address, browser type, device ID, referral URL, and activity on our site

We also use cookies and similar technologies to improve your experience, analyze site usage, and support advertising efforts. Some cookies are placed by third-party services for analytics and targeted advertising. You can manage cookies through your browser settings or opt out of certain advertising cookies as described in Section 3A.

We do not collect sensitive personal information such as government-issued ID numbers, biometric data, precise geolocation, or health-related information.

Live Chat and Email Collection

If you choose to use our website’s chat feature, you may be asked to provide your email address or other personal information. This information is collected with your consent and may be used to respond to your inquiry, follow up on support requests, marketing solicitations, or improve your customer experience. Your participation in the chat constitutes your agreement to this data collection. All information provided through the chat is handled in accordance with this Privacy Policy.

2. How We Use Your Information

We use the information we collect to:

Fulfill orders and process transactions
Provide customer service and support
Improve and personalize your shopping experience
Communicate with you about your orders or account
Send marketing or promotional materials
Meet legal and regulatory requirements

Credit card information is used solely for payment processing and fraud prevention. It is not used for any other purpose by us, our financial partners, or affiliates, and is not retained beyond what is necessary to complete your transaction, unless you request that we retain it to streamline future purchases.

3. Sharing of Information

We do not sell, rent, or lease your personal information to unaffiliated third parties. We may share your information with trusted partners and service providers who help us operate our business, including:

Payment processors
Shipping providers
IT and analytics services
Customer support tools

We may also disclose information if required to comply with the law, respond to lawful requests, or protect the rights and safety of Newparts.com or our users. In the event of a merger, acquisition, or business restructuring, personal information may be transferred in accordance with applicable privacy laws.

3A. Third-Party Analytics, Cookies, and Advertising

We use third-party tools such as Google Analytics, Google Ads, Meta (Facebook) Pixel, and Bing Ads to help us understand user behavior and improve your shopping experience. These tools may collect data such as your IP address, device ID, pages viewed, browser type, referral links, and interactions on our site.

We and our advertising partners may use cookies, tracking pixels, and similar technologies to:

Measure website performance and user behavior
Serve personalized ads on other platforms based on your browsing activity
Track the effectiveness of our advertising and promotions

These technologies may enable third parties to collect data about you over time and across different websites. This may be considered "sharing" of personal information under certain privacy laws.

You can manage your cookie preferences through your browser settings or use the links below to opt out of personalized ads:

We honor Global Privacy Control (GPC) signals and other legally recognized browser-based opt-out mechanisms where required by law.

At this time, we do not respond to browser-based “Do Not Track” (DNT) signals, except where required by law.

4. Third-Party Links

Our website may contain links to third-party websites. These sites are governed by their own privacy policies, and we are not responsible for their practices. We recommend reviewing any third-party privacy policies before submitting personal information.

5. Access and Accuracy

You may access and update your account information by logging in to your account or contacting us directly. To protect your privacy, we may need to verify your identity before fulfilling such requests. Keeping your contact and billing details current helps us provide better service.

6. Data Security

We take reasonable steps to protect your personal information from unauthorized access, misuse, or loss. This includes administrative, physical, and technical safeguards consistent with industry standards and applicable laws. However, no method of transmission over the internet or storage system is completely secure, and we cannot guarantee absolute protection.

7. California Privacy Rights

California residents have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These may include the right to request access to personal information, correct or delete information, or inquire how personal information is used or shared.

To submit a request or exercise your rights, please contact us using the information in Section 8. We may need to verify your identity before responding to certain requests. While we do not sell personal information for monetary gain, our use of third-party advertising technologies may be considered "sharing" under California law. You may opt out of such sharing using the tools listed in Section 3A.

8. Contacting Us

If you have questions about this Privacy Policy or would like to submit a request regarding your personal information, you may contact us in either of the following ways:

Email: customerservice@newparts.com

Mailing Address:
Newparts Inc.
231 Hogan Rd.
Gordonsville, TN 38563

9. Retention of Information

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, including:

Fulfilling orders and returns
Providing customer support
Complying with legal, tax, and accounting obligations

We retain data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When information is no longer needed, we securely delete or anonymize it in accordance with industry standards.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted to this page with a revised effective date. We encourage you to review this page periodically to stay informed.

11. Your Consent

By using Newparts.com, you consent to the terms of this Privacy Policy and the collection and use of your personal information as described herein.

12. Ownership and Data Responsibility

Newparts.com is owned and operated by Newparts, Inc. As the parent company, Newparts, Inc. is responsible for managing all aspects of data collection, processing, and storage in accordance with this Privacy Policy. All customer service matters, including returns, refunds, exchanges, and warranty claims, are also administered by Newparts, Inc.

If you have questions about how your personal information is handled or wish to exercise your privacy rights, please contact Newparts, Inc. using the information provided in this policy.

13. Children’s Privacy

Our website is intended for general audiences and is not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without parental consent, we will promptly delete that information.

U.S. Operations Only

We operate exclusively within the United States and do not target or knowingly collect data from individuals located outside the U.S. This policy is intended to comply with applicable U.S. laws and is not intended to address data privacy requirements of jurisdictions outside the United States.